Which toys are most worth your time and money?

Essential Toy Box for Babies

We believe these toys are essential members of your family's toy box. Our extensive toy experience (over a decade!) plus years of customer feedback inform this no fluff guide to the very best.  Explore consistent favourites that build essential life skills like creativity, emotional intelligence, problem solving and grit. 

Browse the collection below for our customers' favourites or keep scrolling for a deeper dive into which toys are best at this age and why.

What Do Babies Need Out of Their Toys?

Babies use their senses to explore the world around them. Sensory experiences build neural connections in their brains. But it’s very easy to overwhelm babies with too loud noises and too much sensory stimulation. We think lights and loud noises are best suited to older children, so you’ll find our baby collection is full of gently stimulating toys that will build brains without the overwhelm. 

Top considerations for toys for this age: 

Look for toys that stimulate your baby’s senses like sight (patterns and contrasting colours), sound (gentle sounds like rattles and crinkle paper) and touch (toys with a variety of textures). 

You don’t need all the things!! The most important toy for your baby is YOU. Interacting with your baby will do more for them than any toy you can buy. Choose toys you’ll enjoy exploring with your baby, and remember you don’t need tonnes of options at any one time. 

Top Picks for Babies

Rattles & Teethers

A good rattle or teether will serve two functions. First, it should provide some sensory experiences. A gentle sound, an interesting texture and/or contrasting colours. Second, it should be great for teething, because your baby is going to do a whole bunch of that! 

Our best selling Grimms Beads Grasper is our most popular teether and sensory toy and it’s one of our very favourite toys in the store. But we have a tonne of beautiful, thoughtful options to explore.

Top Picks for Babies

Activity Toys

Another fantastic set of toys for babies to explore their senses. Look for multiple textures or sounds and bright or contrasting colours. These kinds of toys are perfect for the stroller to keep your baby entertained as you go about your day. 

Top Picks for Babies

Stuffed Animals

Stuffies are an adorable way for your baby to explore new grasping and motor skills as they cuddle their oh-so-soft companion for years to come. A lovely stuffed animal will be a major part of your child’s toy box for a looooong time, and will help your child develop imagination and emotional intelligence as they get older. Make sure you choose one safety rated for babies.

Top Picks for Babies


Not only do they serve to stimulate little eyes, reading with your child is an incredibly bonding experience. One of our favourite “toys” when our son was little was books. Children who are read to a lot tend to love books for life! Look for sturdy board books that can tolerate rough handling.